Lorne Gray
E-commerce Director - Europe @Interfit Photographic Limited
Signup · Get unlimited contacts
WORK HISTORY
E-commerce Director - Europe @Interfit Photographic Limited
Birmingham, GB
Devised & implemented online strategy to successfully pivot existing B2B business to a dynamic B2C model. Increased net sales by +91%• Full P&L responsibility turning a loss-making business into profit.• Launched Interfit & Fovitec brands on all core online marketplaces within Europe (Amazon & eBay) and set up from scratch three direct-to-consumer websites.• Devised & implemented marketing strategy for all brands encompassing website creation/management, PPC strategy, content delivery to position both Interfit & Fovitec as premium, dynamic brands. • Created Amazon Europe content & sales strategy setting up PPC, rolling out storefronts & enhanced brand content.• Optimized current product range structure & pricing: reducing SKU count, driving margin & introducing margin rich new products. SKU count reduced by 18%.• Establishment and upgrade of internal systems. Introduced Brightpearl ERP to effectively manage supply chain, accounts, and online integrations. This has dramatically increased online efficiencies & reduced admin burden.• Developed NPD pipeline creating lighter, brighter, and more portable lighting solutions for all content creators at affordable pricing. Launch of the Honey Badger range of both Photo & Video lighting.• Built a team of content creators and customer centric personnel to drive online strategy.
EDUCATION
KEDGE Business School
MBA, Marketing
SKILLS
ABOUT LORNE GRAY
Senior, MBA qualified commercial marketing professional with extensive e-commerce and…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.