Lorne MacLennan
Head of Product @OVO
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WORK HISTORY
Head of Product @OVO
Lead the OVO Communication Service to deliver all Commercial and Operational outcomes. Ensure OVO communications demonstrate best in industry performance in terms of effectiveness and efficiency. Find the balance between buy and build technologies to provide a robust, flexible comms capability and roadmap to enable OVO strategy.• Creation, maintenance and development of high performance Comms Automation stack with supporting data and delivery process. Includes Salesforce marketing Cloud, GCP and other supporting tech• £48m annual value generated through automated communication strategies to help, nurture and sell to 4m OVO customers. Additional £5m annual efficiency savings through platform and supplier consolidation• Lead and develop team of 28 Comms Managers, Product Managers and Data Analysts plus engineering team and 3rd Party vendors
SKILLS
ABOUT LORNE MACLENNAN
Marketing Operations and Product professional with over 25 years significant management and leadership experience. Proven record of leading Marketing functions in complex organisations and transforming capability through Marketing Tech, Digital Workflow, Decisioning and modern, multi-channel customer contact strategies. Currently leading Comms Product across the OVO energy group
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