Lorna Westwood
Co-founder @Reimagining Marketing
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WORK HISTORY
Co-founder @Reimagining Marketing
In Reimagining Marketing we are exploring the role marketing can play in social and ecological regeneration. We believe that marketing’s unique position makes it a powerful place to reimagine how organisations create value; not just economic value, but the kind that builds healthier businesses, communities, and ecosystems.What if marketers help design products and services that serve rather than deplete life?What if the stories we tell and the experiences we craft, support our collective wellbeing?What it the value exchanges we facilitate, contribute to a world where all life flourishes?What if collectively, as marketers, we could shift the paradigm and transform our industry into something truly ethical and reciprocal?
EDUCATION
The Manchester Metropolitan University
Post Graduate Certificate in Marketing Management
The University of Salford
BA(Hons) 2:1, English Language & Literature
SKILLS
ABOUT LORNA WESTWOOD
I\'m working towards a world in which business leaves more value than it takes, and puts positive impact before profit, in service of a just and liveable future for all.Who I amI care about social and ecological justice and hold a deep respect for living systems. I work as an independent marketing consultant, organisation designer and change facilitator with leaders of social value, sustainable, impact-led and regenerative organisations.I bring 25 years of business experience, coupled with a profound understanding and commitment to addressing the change that’s needed to secure a thriving future for life on Earth.How I can helpI provide a strategic space for progressive organisations to clarify, develop, position, communicate and amplify their impact. I support leaders to gain clarity, navigate change and scale their business across strategy, people, culture, data, tech and content. What I do• Design inventive, actionable marketing strategies with integrity, which honour your organisation\'s values• Steward and curate your teams and workflows to support better collaboration, ways of working and well-being• Partner with you in your business transformation to facilitate change, embed adaptability and build resilienceReasons to work with me• The value I bring has been crafted over 20+ years in marketing and business transformation across multiple industries• I’ve worked with a broad mix of global corporations, agency, SME, non profit, public sector, social enterprise and charity organisations• My experience enables me to navigate complexity and design strategies which are innovative, evidence-based and actionable• Working with an independent consultant offers flexibility and agility• I collaborate directly with you and your teams and leave you feeling confident in the path aheadMy perspective is drawn from• Senior leadership experience within market-leading, global organisations• Years of hands-on, practical, testing and learning• Expertise in business change facilitation• Curiosity for emerging cultural trends• Passion for truly sustainable business• Learning in regenerative design principlesI\'m exploring the potential of marketing to play a key role in the transition to a regenerative future. What if collectively, as marketers, we could shift the paradigm and transform our industry into something truly ethical and reciprocal, in service of the well-being of all life?If you need support with marketing strategy, an organisation design challenge or would like a trusted partner to help progress your business, let\'s connect.
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