Lori Woroschuk
- Role
- Executive Director Marketing Communications at Sonus Hearing Care Professionals
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
Experience
Executive Director Marketing Communications
Sonus Hearing Care Professionals
Jan 2011 — Present · Los Angeles, CA, US
SONUS HEARING CARE PROFESSIONALS, Southern CA 2011 - PresentExecutive Director of Marketing Communications Maximize brand visibility and awareness by creating compelling marketing and advertising campaigns with key brand messaging. Build a high-performing team through clear corporate communication, training, management, and engagement. Exhibit innovation by collaborating on cross-promotions while leading all elements of budgeting, results-tracking, and brand development.• Expand access to campaigns by accessing major social media networks.• Incorporate targeted language to drive organic interest and website traffic.• Substantiate high-volume new business by overseeing outreach initiatives.• Increase consumer networks by launching full-scale events, achieving a 178% growth within 4 years; support lucrative YOY revenue increase.• Facilitated a smooth transition from franchise to independent ownership for numerous locations; make key decisions based on KPIs and data trends.• Spearhead the licensee program and all trademark acquisition for 3 brands.• Earned $1M in sales by developing and launching a new revenue stream.• Influential and trusted leader over marketing and customer care teams.• Heavily contributed to the company’s receipt of industry awards.• Winner of the Company’s President’s Award for Exemplary Service.
Education
Georgia State University
Bachelor
Skills
- Television
- Corporate Branding
- Crisis Communications
- Broadcast Journalism
- Publicity
- Brand Developement
- Corporate Communications
- New Media
- Content Management
- Strategic Communications
- Video
- Marketing
- Press Releases
- Digital Media
- Broadcast
- Storytelling
- Brand Development
- Tv News Production
- Live Event Producer
- Social Media
- Public Relations
- Media Relations
- Video Production
- Brand Management
- Content Strategy
- Social Media Marketing
- News Writing
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