Lori Turner

About Lori Turner

At Blue Cross Blue Shield of Arizona, our mission is clear: Inspire health and make it easy. As chief marketing officer, my focus is ensuring that everything we do reflects this mission. Success means making it easier for our 1.9 million members across Arizona to get the coverage they need—and inspiring healthier outcomes for our members and our communities.Our goals are ambitious, challenging—and incredibly rewarding.It’s a privilege to make a difference for people throughout the state and to tell the powerful story of who we are as an organization—our teams, our members, our partners and our communities. I do this in three key ways:• Transformation: Ensuring we find the most innovative solutions for providing our members personalized, affordable, convenient care.• Strategy: Disruption is already here. What sets us apart is a culture that confronts the big questions and constantly prepares for what’s next.• Digital optimization: Digital touches every step of the customer journey, even when it’s not visible. We’re building an ecosystem that responds to and improves our members’ everyday experience.During work, I’m driven by the sense of accomplishment that comes from improving the health of our members. When I’m not tackling those challenges, I focus on other big goals: Hiking the deserts in Arizona or tapping into creative energy from acrylic painting. I’m inspired by the natural palette here; it’s unlike anywhere else in the country.Specialties include: digital strategy | transformation | executive leadership

Experience

1. Senior Vice President and Chief Marketing Officer

   Blue Cross Blue Shield of Arizona

   Apr 2020 — Present · Phoenix, AZ, US

   Lead strategic marketing efforts for Blue Cross Blue Shield of Arizona. Build and guide high-performing teams that create exceptional marketing strategies and member experiences in every aspect of the organization.Create innovative solutions and leverage technology to help customers, support the organization’s strategic vision and share the powerful story of this organization’s work with the wider community.Provide direction, leadership and vision to all marketing functions, including:• Brand strategy• Digital marketing• Product development• External and internal communications• Advertising• Creative services• Public relations• Reputation management• Direct-to-consumer marketing• Multi-cultural marketing

Education

• University of Dayton

  Master of Business Administration - MBA, Business and Marketing

  1988 — 1994

• Mount St. Joseph University

  Bachelor of Arts - BA, Graphic Design

  1981 — 1985

• University of Notre Dame

  Certified Innovation Mentor Program (CIMP)

  2015 — 2016

Skills

• Marketing
• Marketing Strategy
• Strategic Planning
• Advertising
• Leadership
• Social Media Marketing
• Public Speaking
• Market Research
• Innovation
• Customer Experience
• Healthcare
• Healthcare Leadership
• Event Planning
• New Business Development
• Public Relations
• Management
• Team Building
• Process Improvement
• Healthcare Management
• Healthcare Information Technology
• Healthcare Information Technology (Hit)