Lori Serure Zielinski
- Role
- Principal Web Experience & Operations Lead at Flowserve Corporation
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Lori Serure Zielinski
I am passionate about driving digital marketing and technology strategy, vision, and…
Experience
Principal Web Experience & Operations Lead
Jan 2019 — Present · Irving, TX, US
Responsible for the overall strategy for Flowserve’s B2B web experience and external-facing web properties, creating an optimal, compelling, and audience-centric paths to information, while strengthening the positioning of its brand.\\\\n\\\\n• Lead the development and design of a new corporate website that aligns to Flowserve’s global “Digitization” imperative, creating a cohesive and connected web and digital experience while artfully managing senior leader and stakeholder expectations and ensuring strategic goal alignment\\\\n• Own global development and operations for Flowserve.com, including plans to deliver audience-centric paths, increase traffic, lengthen engagement, improve conversion, and better leverage web technology\\\\n• Identify and lead investment opportunities for new technologies to drive experience, content, and engagement including localization, personalization, and tools for SEO and Sales Locator that support sales and marketing efforts\\\\n• Establish web governance to centralize oversight of site content vision and strategy, define a structured process for web lifecycle management, and deliver a maintenance and measurement strategy\\\\n• Define the roadmap and project deliverables for global multilingual sites (ES, AR, ZH, DE, JP, etc.), including technology evaluation and selection as well as localized content to support Flowserve’s business goals in existing and emerging markets\\\\n• Build a cross-functional team comprised in the areas of digital content, DAM, UI/UX, data analytics, and SEO & SEM to deliver impactful web and digital strategies for client campaigns\\\\n• Spearhead continuous improvements in web content strategy and development to advance Flowserve.com’s performance, scalability, searchability, and accessibility, bringing about greater user engagement and satisfaction\\\\n• Partner with core stakeholders to drive program goals, digital strategy, process, and execution across product, marketing, sales, services, supply chain, investor relations, legal, etc.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of Miami
Bachelor’s Degree, English Language and Literature, General
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