Lori Riviere

About Lori Riviere

I’m the founder of The Riviere Agency, a global PR, influencer marketing, and event…

Experience

1. Marketing, Pr and Events

   The Riviere Agency

   Jan 2008 — Present · New York, NY, US

   The Riviere Agency is a boutique influencer marketing, event production, PR agency in the fashion, beauty, and lifestyle industries including consumer products and consumer tech. With teams in New York, Miami, and Los Angeles, we have built a reputation for generating buzz and top-tier press for clients globally. The Riviere Agency is a leading runway show, presentation, and activation producer for New York Fashion Week, London Fashion Week, Paris Fashion Week, and Miami Swim Week. We have developed a cult following among influencers, tastemakers, and editors who flock to our events both live and virtual. We serve as a white-label production arm for several large multi-national agencies with discretion, attention to detail, and a focus on client satisfaction as part of our hallmarks. We have produced everything from celebrity-hosted dinners and backyard photoshoots to 300-person gala dinners and consumer-facing activations.As influencer marketing experts, we connect top brands with micro and mid-tier influencers to drive sales and engagement. We negotiate macro and celebrity collaborations, endorsements, and appearances.Our hand-picked influencer network includes beauty, design, decor, fashion, fitness, mom, lifestyle and wellness social media personalities, and content creators. We hone in on metrics such as engagement but also focus on the aesthetics of content to ensure the right fit with a brand\'s DNA. We routinely secure top-tier digital, television, and traditional press placements with outlets such as Allure, Byrdie, Cosmopolitan, MSN, Newsweek, Refinery29, Today.com and Today Show among many others.Our team has more than 15 years of experience in public relations, influencer marketing, and social media marketing strategies for the fashion, beauty, cosmetics, and lifestyle industries.If you are a beauty, fashion or lifestyle brand looking to build buzz and secure top-tier press, please connect with me here on LinkedIn and we can set up a consult.

Education

• Michigan State University College of Law

  Summer Study Abroad Program Guadalajara, Mexico

• University of Miami School of Law

  Juris Doctor

• University of Florida

  Bachelor of Science

Skills

• Public Relations
• Media Relations
• Online Advertising
• Litigation
• Integrated Marketing
• New Media
• Online Marketing
• Social Media
• Fashion
• Contract Negotiation
• Start-Ups
• Creative Direction
• Marketing
• Crm
• SEO
• Event Management
• Digital Strategy
• Corporate Communications
• Public Speaking
• Blogging
• Editing
• Email Marketing
• Business Development
• Digital Marketing
• Budgets
• Advertising
• Event Planning
• Negotiation
• Sales
• Strategic Planning
• Brand Management
• Brand Development
• Content Strategy
• Fundraising
• Marketing Strategy
• Marketing Communications
• Facebook
• Spanish
• Trade Shows
• Small Business