Lori Rentfrow
Merchant | Buyer | Product Development | Strategic Partnership Manager | Vendor Relations| Marketing | Site Optimization | E-commerce | Category Manager
- Role
- Ecommerce National Account Sales Manager at Kindred Products
- Location
- Effingham, IL, US
- LinkedIn followers
- 500 followers
About Lori Rentfrow
Enthusiastic, collaborative, results driven merchandising professional that thrives on…
Experience
Ecommerce National Account Sales Manager
Jun 2024 — Present · IL, US
E-commerce leader that collaborates with the VP of Sales to develop and implement comprehensive sales strategies tailored to the national e-commerce landscape. Plans, executes, and optimizes digital marketing campaigns across various channels, including email, social media, SEO, SEM, and affiliate marketing, to drive traffic and conversions. Responsible for the product catalog and has successfully onboarded and optimized the launch of 50+ skus in the past 6 months. Continually monitors, tracks, and reports digital merchandising tactics and channel guidelines and adjusts based on data analysis to optimize the online shopping experience with product positioning and ultimately drive sales; reporting to Sales and Marketing leadership.
Education
Columbia College Chicago
Bachelors, Fashion Merchandising
2001 — 2005
Skills
- Negotiation
- Microsoft Office
- Sales
- Management
- Styling
- Retail
- Fashion Shows
- Strategy
- Merchandise Planning
- Retail Sales
- Fashion Buying
- Merchandising
- Inventory Management
- Inventory Control
- Trend Forecasting
- Leadership
- Marketing
- Retail Buying
- Assortment
- Strategic Planning
- Trend Analysis
- Profit
- Customer Service
- Fashion Design
- Product Development
- Visual Merchandising
- Microsoft Excel
- Sales Management
- Fashion
- Social Media
- Trend
- Open to Buy Management
- Training
- Time Management
- Apparel
- Employee Training
- Store Management
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