Paolo Lorini
Head of Rac Team at Midea Milan Design Center @Midea Group
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WORK HISTORY
Head of Rac Team at Midea Milan Design Center @Midea Group
Milan, IT
Paolo is in charge of building and leading a growing team of global talent to envision, design, and land the entire portfolio of Midea OBM/OEM Air Treatment product/service systems for the European market.In less than three years, Paolo has successfully led his team in defining a new identity for the brand in Europe and designing a cohesive family of innovative products that are being launched on the market.For this work the team has won 3 iF Design Awards, 2 German Design Awards, and 1 Red Dot Award in 2024 and 2025.His key responsibilities in this role are- Research: understand market and design trends, users, competition- Strategy: define a new design language for the European market- Design: design and land functional and beautiful product/service systems (ID, CMF, UXI)He is also in charge of- HR: hire global talent to build and grow a diverse and cross-functional design team- Operations: manage internal and external relations, reporting, cooperations- Finance: define and control team budget to achieve and exceed KPIs
EDUCATION
Politecnico di Milano
Master’s Degree
Liceo Classico A. Manzoni, Lecco
High School
SKILLS
ABOUT PAOLO LORINI
Design Leader with 25 years of experience in top-tier creative agencies, consulting firms, design schools, and global corporations. Paolo joins Midea in Dec 2020 as Head of Residential Air Conditioning team at Midea Milan Design Center, where he builds and guides a growing team of global talent to envision, design, and land the entire portfolio of OBM/OEM Air Treatment product/service systems for the European market. In less than three years, Paolo has successfully led his team in defining a new identity for the brand in Europe and in designing and launching a cohesive family of innovative products that are exceeding sales expectations, as well as winning major design awards. An Industrial Design graduate (Hons) at Politecnico di Milano in he started his career working five years with Clino Castelli at Castelli Design, then six years at Samsung Design Milan, before establishing his eponymous consulting firm and running it for nine years.
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