Lori Jackson
Director, Integrated Design at FX Networks
- Role
- Director, Integrated Design at Fx
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Lori Jackson
I am a driven and versatile Creative Services leader with 20+ years of proven success in the entertainment industry. As an innovative and strategic director and mentor, I excel at building empowered teams, designing brand-aligned campaigns, engaging in cross-functional collaboration, and streamlining workflows to meet both business and creative objectives in high-pressure environments. My hallmark achievements include collaborating on the rebrand and launch of FX as an above-the-title content creator, creating key designs for Batman’s 80th Anniversary publication and ad campaigns as well as partnering with Lucky Strike Entertainment’s Marketing Manager to build a successful in-house Creative Services department from the ground up.
Experience
Director, Integrated Design
Aug 2021 — Present · Los Angeles, CA, US
Partner with Print and Motion Design teams in the development of cross-platform content & design deliverables.• Understand campaign strategy and design decisions to create new materials for building out and extending branding of FX and FX Originals across all non-traditional media.• Create style-guides that bring print, motion design, and integrated/digital brand packaging elements into a cohesive brand resource.• Provide guidance relating to creative decision making, use cases, and quality control to all internal and external creative partners.• Collaborate with departments across FX and external partners on all tactics in development that require custom brand creative.• Lead interactive design research and effectively communicate findings, conceptual ideas and designs to digital design and marketing teams.• Strategize methods for utilizing design to help maximize ROI in digital marketing initiatives to optimize the users’ connection, acceptance, interaction, and engagement with the core brand and all products/content.
Education
UCLA Extension
Web Design & CSS, Continuing Education
General Assembly
UX Bootcamp, Continuing Education
Saddleback College
Associate in Arts, Graphic Design
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Art & Design
Skills
- Web Design
- Event Management
- Graphic Design
- Branding & Identity
- Adobe Creative Suite
- Photography
- Brand Development
- Fine Art
- Painting
- Art
- Visual Communication
- Adobe Acrobat
- Creative Direction
- Marketing
- Motion Graphics
- Photoshop
- Mac
- Advertising
- Logo Design
- Illustration
- Illustrator
- Art Direction
- Indesign
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