Lorilynn Barker
Advertising & Partnership Manager @Pink Triangle Press
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WORK HISTORY
Advertising & Partnership Manager @Pink Triangle Press
ON, CA
Achieve advertising sales revenue goalsCreate and manage advertising sales budgets, targets, incentive and compensation packagesCreate and implement quarterly and annual sales strategies to maximize sales revenuesCreate, as needed, new advertising products to drive short and long term sales performanceManage a select group of key advertising clients, national and local.Oversees the management of Account Manager sales pipelines and forecasts and ensure that Account Managers are set to achieve budgetsDevelop, implement and manage effective online and offline strategic sales plansAnalyze sales statistics to determine business growth potentialAdjust sales processes, strategic sales plans and staffing as require to build online and offline sales revenues, year over yearMonitor and analyze online and offline sales results, trends and customer engagement with the intent of finding growth potentialCollaborate closely with publishing, administration, marketing, web development and information-and-communications technology teams on new products and services developmentCoordinate advertising sales operations with all parts of the pressConsult and develop ideas and activities with other parts of the pressDesign and successfully execute business processes
SKILLS
ABOUT LORILYNN BARKER
Experienced Account Manager with a demonstrated history of working in the publishing industry. Strong sales professional skilled in Sales, Management, Business Development, Marketing Strategy, and Digital Marketing.
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