Lori Dundas
Associate Director, Marketing Communications, Atb Capital Markets @ATB Financial
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WORK HISTORY
Associate Director, Marketing Communications, Atb Capital Markets @ATB Financial
As part of our Culture, Communications and Marketing team, I\'m focused on leading marcom initiatives that demonstrate and amplify the deep expertise of our ATB Capital Markets team in Alberta and beyond. B2B content marketing (thought leadership, surveys, research, videos, webcasts), partnerships & events, channel management (website, social media), media & communications, reputation & brand management.
EDUCATION
University of Toronto - University of St. Michael's College
Postgraduate Diploma, Corporate Social Responsibility & Sustainability
SKILLS
ABOUT LORI DUNDAS
I am a marketing communications professional who has developed and executed strategic marketing plans and campaigns for regional, national and international brands. I thrive in a collaborative environment where I can develop strategic, long-term partnerships with all levels of decision makers. I\'m always on the lookout for smart, simple ways to drive value against strategy. With a focus on strong relationships, coupled with a “can do” attitude, I lead projects with efficiency and engagement. My practical experience across complex industries (financial solutions, capital markets, energy, and technology) has given me a unique perspective on effective omnichannel marketing, compelling storytelling, client experience, and the importance of building a robust brand.Specialties: Marketing Strategy, Integrated Marketing Communications, Experiential Marketing, Digital Media, Brand Management, Corporate Social Responsibility & Sustainability
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