Lori Carver
UX, Market and Experience Design Research | Qual and Quant Research | Research Ops | MBA
- Role
- Lead Ux Research Strategist at Life Time Inc.
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
Experience
Lead Ux Research Strategist
Sep 2021 — Present
As a seasoned senior UX research leader, I thrive on the dynamic intersection of design, data, and strategy. With a passion for crafting seamless digital experiences, I lead the charge in designing, conducting, and synthesizing user research to inform impactful strategies for website, app and tech development. My toolkit includes a robust combination of analytical skills and a keen eye for user-centric design. From deciphering user behaviors to distilling insights that drive innovation, I specialize in transforming complex data into actionable recommendations that elevate user experiences. •My recent projects include researching the development of A.I. features for customers. •To optimize efficiency and cost-effectiveness, I established an in-house panel of member research participants for UX studies, eliminating the need for a large portion of external vendor recruitment, resulting in a 28% cost savings, as well as significant time savings, enabling the rapid launch of studies and enhanced overall project timelines and budgetary outcomes. •I use a blend of research methodologies to uncover the \"why\" of underlying motivations driving user behavior to prioritize user needs and preferences. •Navigating the ever-changing landscape of UX research is a big part of my journey, where I strive to be a leader in Research industry trends. To facilitate this, I created a ResearchOps connection group which serves as a platform to connect with research peers from different companies across the country, providing opportunities to discuss and elevate new research operations and tools. •To foster a supportive environment for team members to enhance speaking skills, I initiated an in-house Toastmasters-inspired group that was instrumental in boosting confidence in communication, especially within the context of hybrid meetings. •1st place winner: 2023 LT Tech Hackathon and team captain, 3rd place winner \'22. •Tools: UserTesting/UserZoom, Medallia, Figma and various others.
Education
Arizona State University - W. P. Carey School of Business
B.S., Supply Chain Management
University of Wisconsin-Milwaukee - School of Business Administration
MBA
Kansai Gaidai University
One-year exchange program in Osaka, Japan
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