Lori Kaye Lodes
Accomplished Integrated Communications Expert | Passionate Brand Strategist
- Role
- Communications Manager at The Boldt Company
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
About Lori Kaye Lodes
I am a passionate marketing, branding and communications professional who thrives on…
Experience
Communications Manager
May 2024 — Present · Appleton, WI, US
Created and guided newly established Communications Manager role responsibilities and opportunities for The Boldt Group, performing an extensive communications audit and creating a full-fledged communications strategy for The Boldt Group and its subsidiaries, The Boldt Company, Bildt, Boldt Holdings and Calnin & Goss. Maintain collaborative relationships with executive team and key stakeholders throughout the organization to bolster employee communications, engagement and retention. Reinvigorated All-Employee Meetings to focus on content of highest priority to employees, retaining nearly 100% of attendees for the full meeting. Introduced monthly and weekly newsletters to provide more timely updates from executive leadership alongside valued content relative to construction projects, organizational performance, strategic initiatives, leadership changes, safety, values in action, etc. These consistently generate a 70%+ open rate. Created a revamped intranet home page including a commitment to regular news, boosting engagement 50%+. Revamping Crisis Communications to ensure more consistent training and process; serve as primary Crisis Communicator. Work closely with digital marketing to establish content strategy, content submission process and content project management.
Education
University of Wisconsin-Madison - School of Business
Institute of Organizational Management
University of Wisconsin-Oshkosh
Bachelor of Science - BS
Skills
- Volunteer Management
- Brochures
- Newsletters
- Strategic Planning
- Nonprofits
- Copywriting
- Research
- Public Relations
- Press Releases
- Media Relations
- Proofreading
- Editing
- Video
- Publications
- Marketing
- Management
- Team Building
- Fundraising
- Marketing Strategy
- Social Media Marketing
- Web Content
- Social Media
- Creative Strategy
- Writing
- Event Management
- Editorial
- Project Management
- Creative Writing
- Direct Mail
- Community Outreach
- Corporate Communications
- Public Speaking
- B2b
- Social Networking
- Advertising
- Marketing Communications
- Magazines
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