Lori See J.

About Lori See J.

Marketing leader and educator with decades of experience specializing in full-funnel strategy for the building products industry. I bring a deep understanding of the architectural journey, as well as contractor and consumer decision-making across the full funnel.As Marketing Manager at PABCO Roofing Products, I lead brand strategy and execution focused on driving both volume and profitability through data-informed marketing. My work includes marketing automation, CRM, analytics, product positioning, and the redesign of marketing collateral and digital assets.Alongside my industry work, I have served as an educator—teaching print production, graphic design, digital marketing, and marketing automation—and as a board member and advisor to local colleges. This perspective shapes my approach to modernizing antiquated marketing systems, developing personas, and aligning messaging and channels to each audience.With an entrepreneurial background and experience working with national, local, and international brands, I focus on building practical, scalable marketing programs that support long-term growth and market leadership.

Experience

1. Marketing Manager

   PABCO Roofing Products

   Nov 2020 — Present · Tacoma, WA, US

   As Marketing Manager at PABCO Roofing Products, I am responsible for developing and executing brand strategies that drive volume and profitability. I specialize in implementing strategic plans to achieve short and long-term business objectives.In addition to overseeing graphic design for print and web, CRM and content marketing, inbound and digital marketing, and project management. My deep understanding of the industry has helped me identify new opportunities for growth and innovation in our marketing efforts.I am proud to have spearheaded marketing automation, product placement, and redesign of marketing collateral and a new website. In addition to that, I manage events, contractor program marketing, email marketing, and online marketing. Additionally, I have been instrumental in overseeing all public relations outreach and coordinating promotional activities and trade shows with our developers, advertisers, and production managers to market our products and services.

Education

• Everblue

  LEED Green Associates Seminar

• Highline College

  Computer Science, Web Development

• Western Governors University

  Bachelors of Business Administration, Marketing Management, Business, Management, Marketing

• Clover Park Technical College

  Associate of Arts - AA, Graphic Design

• Western Governors University

  Master of Science - MS, Marketing Analytics

• Central Washington University

  Bachelor of Arts - BA, Computer/Information Technology Administration and Management

• School of Visual Concepts

  Certifications of Completion, Blogging, Social Media, HTML, Email Marketing, User Experience, Design Thinking

• Https://Www.drupaltutor.com/

  Certificate, Building Websites In Drupal 7

Skills

• Copywriting
• Web Design
• Event Management
• Access
• Html + Css
• Marketing Communications
• Dreamweaver
• Illustrator
• Content Management
• Budgeting
• Market Research
• Web Development
• SEO
• Html
• Microsoft Office
• Online Advertising
• Web Analytics
• Digital Marketing
• Cms
• Public Relations
• Xml
• Online Marketing
• Excel
• Sem
• Google Analytics
• Photoshop
• Indesign
• Photography
• Marketing Strategy
• Social Media
• Customer Relations
• Word
• Css
• Promotions
• Outlook
• Wordpress
• Social Networking
• Negotiation
• Google Adwords
• Email Marketing