Lori Bacich

About Lori Bacich

I’m a creative leader and a brand strategist based in NYC, with over 7 years of experience across B2C and B2B markets. What drives me? Transforming your business goals into real, measurable results through brand building and design.My approach blends strategic thinking with design expertise to create work that builds customer trust and elevates your brands perceived value. My journey through creative agencies and in-house marketing teams has shaped my approach: function leads and beauty follows—but both are non-negotiable to building memorable brands. I design with purpose—whether driving conversions, enhancing brand recognition, or capturing market attention. My work creates tailored experiences that inform, immerse, and convert your specific audience segments.My process draws from both professional experience and personal inspiration—the line between work and life happily blurs for me, fueling an attention to detail that my clients consistently value.Modern society is information-rich and time-poor, and the value of your brand grows in direct proportion to how quickly and easily customers can say yes to your offering. That\'s why I stay at the forefront of industry trends, particularly AI-driven design tools and emerging technologies, allowing me to guide your brand toward the most effective creative strategy.Let\'s create something meaningful that drives results. Portfolio available upon request.

Experience

1. Brand Creative Strategist

   NewtonX

   Feb 2026 — Present · New York, NY, US

Education

• Politecnico di Milano

  Knitwear / Sportswear Concentration

• Fashion Institute of Technology

  Bachelor of Fine Arts - BFA