Lori Wilson

About Lori Wilson

I am the Strategic Communications & Marketing Director for UW-Madison\'s Division of Facilities Planning & Management, where I help tell the story of the projects, places and most of all, people. FP & M is one of the largest, most diverse (and in my opinion, most interesting) divisions on campus. FP & M works behind the scenes to coordinate campus planning, manage design and construction, maintain and operate buildings and grounds, supply utility services, ensure health and safety, and provide parking and transportation services. My day-to-day includes strategizing, leading and executing communications to support executives, employee relations, crisis management, media relations, public engagement, and more.Before that, I was the first marketing automation administrator at the University of Wisconsin-Madison, which means I supported and expanded UW-Madison’s use of Oracle’s marketing automation platform, Eloqua. Previously, I served as the marketing and communications director for the UW E-Business Consortium, a collaborative learning community of more than 80 leading Wisconsin companies.I have a background in marketing, communications, event-planning and sales with a record of successful digital marketing projects, proposal creation, technical editing and social media engagement. In my spare time, I do design projects, which means the Adobe Creative Suite is my second home.

Experience

1. Strategic Communications & Marketing Director

   Uw-Madison, Facilities Planning & Management Division

   Jun 2021 — Present · Madison, WI, US

Education

• Madison Area Technical College

  Web design certificate, Web design

  2012

• Kansas State University

  BA in Mass Communications, Public Relations, Women's Studies

  1999 — 2003

• ICP

  N/A, French language, art and culture

  2003 — 2003

Skills

• Adobe Creative Suite
• Brochures
• Newsletters
• Email Marketing
• Copywriting
• Web Design
• Public Relations
• Press Releases
• Trade Shows
• Editing
• Publications
• Graphic Design
• Marketing
• Blogging
• Indesign
• Publishing
• Web Content
• Event Planning
• Wordpress
• Social Media
• Preparation of Proposals
• Logo Design
• Corporate Branding
• Photoshop
• Proposal Writing
• Direct Mail
• Advertising
• Marketing Communications
• Magazines
• Dreamweaver