Lori Huibregtse

Global Marketing and Partnerships Leader | Data Driven | Client Obsessed | Brand Storyteller

Role: Marketing Manager at Starbucks
Location: Seattle, WA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Lori Huibregtse

I am a results-driven marketing leader with expertise in developing and executing multi-channel marketing campaigns that drive candidate engagement and applicant conversion to drive top talent. Passionate about building and amplifying employer branding strategies that authentically reflect company values and mission, fostering meaningful connections between candidates and the brand. Skilled in digital marketing, audience segmentation, vendor management, and performance analytics to optimize marketing efforts and maximize ROI. My focus on building relationships and positive approach combined with a passion for storytelling and unique analytical mind has helped fuel my career.Core Competencies Include: Multi-Channel Digital Marketing Strategy, Audience-Centric Campaign Planning, Brand Awareness & Engagement, Data-Driven Decision Making, Marketing Budget & Vendor

Experience

Marketing Manager
Starbucks
Apr 2021 — Present · Seattle, WA, US
Develop talent marketing strategies and programs that efficiently drive audience engagement and applicants. Manage multi-channel, integrated employer brand marketing plans, connecting audiences to the value of being a partner, including building marketing goals, strategies, messaging, channel mix, and tactics.Manage multi-channel digital marketing campaigns, leveraging paid strategies to enhance brand awareness, including building marketing goals, strategies, messaging, channel mix and tacticsLead and own tracking of marketing performance, analysis of program effectiveness, and shar-ing with leadership and cross-functional stakeholders integrated findingsSuccessfully launched new vendor partnership resulting in scalable solution to address barista hiring needs, including testing strategy, integrated marketing plan, and reporting suite to inform key stakeholders

Education

Pacific Lutheran University
Bachelor of Science - BS, Mathematics
Pacific Lutheran University
Bachelor of Arts - BA, Sociology

Skills

E-Commerce
Merchandising
Revenue Analysis
Hospitality
Yield Management
Tourism
Hospitality Industry
Marketing Strategy
Hotels
Online Marketing
Hotel Management
Analytics
Online Travel

Contact information

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Current company

Starbucks

Retail · 194K employees · Seattle, Washington, United States

At Starbucks, we like to say that we are not in the coffee business serving people, but in the people business serving coffee. Here, our employees - who we call partners – are the heart of the Starbucks experience, and being a partner means aspiring to become part of something bigger: inspiring positive change in the world and growing in your career and in your community. It’s an opportunity to be your personal best. Starbucks is an equal opportunity employer of all qualified individuals, including minorities, veterans and individuals with disabilities. In everything we do, we are dedicated to our mission: To be the premier purveyor of the finest coffee in the world, inspiring and nurturing the human spirit — one person, one cup and one neighborhood at a time. Explore opportunities, benefits and more at careers.starbucks.com

starbucks.com

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