Lori A. Hartman

Experienced Senior Project Manager & Digital Marketing Leader | Expert in Streaming, Content Creation, & Cross-Functional Team Leadership | Proven Success in Delivering High-Impact Projects On-Time & Within Budget

Role
Marketing Director at Dog Principal
Location
Raleigh, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Marketing Director

    Dog Principal

    Mar 2024 — Present · Raleigh, NC, US

    Responsible for developing and executing the company’s marketing strategy to drive brand awareness, client acquisition, and business growth. Key responsibilities include:Brand Development: Crafting and maintaining the Dog Principal brand to ensure it stands out in the dog training industry, including managing visual identity and messaging across all channels.Digital Marketing: Leading online marketing efforts, including SEO, social media management, email marketing, and paid advertising to attract and retain clients.Content Creation: Overseeing the creation of engaging content (blogs, videos, social media posts) that showcases the value of Dog Principal\'s services and highlights success stories.Market Research: Analyzing industry trends and client feedback to identify new opportunities, services, and locations for expansion.Collaboration: Working closely with Adam and other team members to align marketing strategies with business goals and client needs.

Education

  • Illinois State University

    Bachelor of Arts, Art

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Lori A. Hartman — Marketing Director at Dog Principal in Raleigh, NC, US | Unifers