Lori Fraser

About Lori Fraser

Experienced strategist with both business-focus and tactical approach that is applied in…

Experience

1. Partner at Oak & Willow Group

   Oak & Willow Group

   Dec 2017 — Present

   Every company begins with an idea, a vision for the future. And every company wants their employees to feel connected, committed and energized. This is easier said than done when the focus of leadership is constantly being diverted to client needs, market changes, financial questions, supply-chain quandaries and so much more. We have 20+ years of experience working with companies of all sizes – small-scale start-ups through global Fortune 100 companies – to bring that focus back to company’s core. What do we do? How do we work? What do we want to accomplish? We help you create and foster your people foundation.We help you to:• Codify your company story, vision, mission and values• Tell your story, both internally and externally• Create a powerful employee communication engine• Work with your leaders and managers to become brilliant storytellers and effective communicatorsWe build the foundation in partnership with the company’s leaders, then develop the strategy, tools and methods to share it broadly, easily, quickly and with a healthy dose of fun. We move quickly. We have a light touch. Our goal is to jump in, put the right solutions in place and get out, enabling you to continue to focus on your day jobs. Areas of expertise• Strategic planning • Corporate communication• Employee communication• Executive and Leadership coaching • Team/leadership meeting planning and facilitation• Measurement, metrics and analytics

Education

• UC Santa Barbara

  Bachelor of Arts (B.A.)

Skills

• Integrated Marketing
• Strategic Communications
• Project Management
• Strategy
• Messaging
• Social Media
• Program Management
• Leadership
• Management
• Project Planning
• Communication Training
• Marketing
• Account Management
• Change Management
• Crisis Communications
• Employee Engagement
• Communications Planning
• Public Relations
• Internal Communications
• Marketing Communications
• Strategic Planning
• Message Development
• Corporate Communications