Lori Franze
Leader Digital Marketing @Interac Corp.
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WORK HISTORY
Leader Digital Marketing @Interac Corp.
Toronto, ON, CA
EDUCATION
McMaster University
MBA, Marketing
University of Toronto
Bachelor of Arts, Criminology & Ethics
SKILLS
ABOUT LORI FRANZE
With 20+ years in marketing, I’m a growth and loyalty leader who transforms data into action and strategy into results. My passion lies in designing programs that acquire, retain, and engage — backed by insights, innovation, and a human touch.I specialize in lifecycle marketing, loyalty strategy, CRM, personalization, and customer experience. Whether leading platform overhauls, launching AI-driven personalization, or rebuilding end-to-end marketing strategies, I bring clarity to complexity and results to the bottom line.What sets me apart? I lead from the front. I join teams in the trenches, mentor with trust, and create space for bold thinking and measurable impact. I’m the one you call when you need to connect the dots — between data and experience, between strategy and execution.Let’s build something that customers love — and that drives your business forward.
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