Lorie Towsley

About Lorie Towsley

I\'m a skilled eCommerce Strategist & Digital Marketing Manager, experienced in launching…

Experience

1. Customer Success Manager - Digital Strategy (Hotels)

   Milestone Inc

   Dec 2021 — Present

   As a skilled Customer Success Manager, I specialize in Digital Marketing Strategy, SEO/SEM, Social Media with Paid Media Buys, PPC Strategy, Facebook Business & Ads Manager, and Project Management. My expertise allows me to work directly with strategic brands, improving their digital presence and advising on post-site launch omnichannel strategies to drive ROI through Paid, Owned, and Earned channels.\\\\n\\\\nMy tasks include client success, project management, account management, and system analytics. I create strategic marketing plans that incorporate omni-channel solutions, and I project manage multiple teams and timelines to ensure timely delivery of marketing initiatives. Additionally, I use my knowledge to upsell features and services to clients that enhance their marketing efforts, while also providing customer-facing account management with monthly and quarterly strategy calls.\\\\n\\\\nI am proud to have a track record of reducing churn to less than 10% while growing ARR by 20% annually. My ability to secure over $150K TCV comprising over 55 clients highlights my skill in building lasting relationships and achieving results.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Charter College

  Associate's degree, Medical Office Administrative Assistant

• Western Governors University

  Bachelor of Science, Marketing Management, Business Administration and Marketing Management

  2016 — 2020

• AMDA College and Conservatory of the Performing Arts

  Certificate of Graduation, Musical Theatre- The Integrated Program

• Emerson College

  Master of Arts in Digital Marketing and Data Analytics (DMDA), Digital Marketing & Data Analytics

  2020 — 2022

Skills

• Social Media Marketing
• Online Advertising
• Budgets
• Public Relations
• Online Marketing
• Social Media
• Mobile Advertising
• Accounts Receivable
• Social Networking
• Trade Shows
• Sales Management
• Direct Marketing
• Microsoft Word
• Photoshop
• Public Speaking
• Tourism
• Market Research
• Blogging
• Entrepreneurship
• Creative Writing
• Press Releases
• Marketing Strategy
• Email Marketing
• 10 Key
• Event Management
• Strategic Planning
• Mobile Marketing
• Sales
• Adobe Creative Suite
• Account Management
• Advertising Sales
• Marketing Communications
• Graphic Design
• Marketing
• Digital Marketing
• Accounts Payable
• Electronic Data Management
• Leadership
• Event Planning
• Account Reconciliation