Lorien Green
Director of Marketing at meQuilibrium
- Role
- Director of Marketing at Mequilibrium
- Location
- Nashua, NH, US
- LinkedIn followers
- 500 followers
About Lorien Green
The best marketing starts with genuine curiosity: about the data, about the customer, about what actually makes people pay attention. As a seasoned B2B marketer, I\'ve built and run successful programs from demand generation and SEO to email nurture, paid media, social, webinars, live events, and video. I\'ve led freelance writer teams, managed multi-channel campaign calendars, built personas from scratch, and championed the use of generative AI as a creative accelerator — not a replacement for original thinking. I care about making the work genuinely good; the kind of marketing that earns attention because it\'s useful, honest, and unexpected. I pair a scientific mindset to figuring out what\'s working and why with a storyteller\'s flair for turning those insights into content, campaigns, and experiences that resonate.
Experience
Director of Marketing
Feb 2024 — Present · Boston, MA, US
Lead growth marketing for B2B resilience and employee well-being SaaS platform, owning content, live events, social media, website, and sales enablement. Drive consistent increase in marketing-qualified pipeline through integrated content and event campaigns aligned to sales cycles. Work directly with Chief Science Officer to produce high-impact case studies and research reports used as top-of-funnel demand drivers, sales collateral, and brand awareness. Champion generative AI adoption across marketing, building repeatable frameworks that cut content production time while maintaining brand voice.
Education
Boston University
Bachelor of Arts - BA, Marine Science
1992 — 1996
Skills
- Editing
- Video Editing
- Ppc
- Online Marketing
- Social Media Marketing
- Blogging
- Lead Generation
- Copywriting
- Feedburner
- Marketing
- Online Advertising
- SEO
- Community Management
- Search Engine Optimization (SEO)
- Social Media
- Email Marketing
- Content Marketing
- Facebook Marketing
- Management
- Hubspot
- Content Management
- Web Content Writing
- Strategy
- E-Commerce
- Web Content
- Html
- Youtube
- Gamification
- Wordpress
- Bundlepost
- Hootsuite
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