Lorien Clemens

About Lorien Clemens

I’m a pet tech entrepreneur, brand builder, and strategic storyteller who thrives at the intersection of creativity, technology, and mission. As Co-Founder and CEO of PetHub, I led the company through transformative pivots - from startup to scale, from B2C to B2B2C - introducing a category-defining digital ID solution that’s helped millions of pets and their people.But my passion and skills extend far beyond the pet industry.I specialize in building bold brands and human-centered programs that challenge the status quo. Whether it’s crafting compelling narratives, designing go-to-market strategies, or uniting cross-functional teams, I love rolling up my sleeves to build, experiment, and collaborate. My background in education, performance, and nonprofit leadership has made me a natural communicator, creative problem solver, and agile operator who can bridge worlds and connect ideas.I’m especially drawn to purpose-driven innovation, whether in health, education, tech, or social impact. I’ve helped secure investment, lead diverse teams, develop product experiences, and drive growth across sectors. And as I look ahead, I’m seeking opportunities where I can apply my entrepreneurial energy and creative vision to something bigger than myself.Let’s build what’s next.

Experience

1. Co-founder & CEO

   Pethub, Inc

   Jul 2021 — Present · Wenatchee, WA, US

   As CEO, I led PetHub through its most transformative stage—achieving profitability and an op-ex neutral budget for the first time in company history. I secured funding in a traditionally tech-averse sector, built investor confidence in our mission, and steered the company through strategic pivots that expanded our reach across consumer, municipal, and nonprofit channels. I championed innovation that balanced social impact with operational excellence—proving that tech solutions can be both scalable and mission-aligned in the pet care ecosystem.

Education

• Dallas Montessori Teacher Education Program

  Teaching Certificate, Elementary I & II

• University of Oklahoma

  BFA, Fine Arts

  1989 — 1991

• University of Pittsburgh

  MFA, Theatre

  1994 — 1997

Skills

• Curriculum Development
• Event Planning
• Social Networking
• Social Media Marketing
• Sales
• Public Speaking
• Market Research
• Editing
• Public Relations
• Media Relations
• Copywriting
• Marketing
• Fundraising
• Marketing Strategy
• Advertising
• Program Management
• Teaching
• Time Management
• Classroom
• Nonprofits
• Budgets
• Creative Writing
• Community Outreach
• Management
• Team Building
• Curriculum Design
• Event Management
• Social Media
• Strategic Partnerships
• Staff Development
• Leadership
• Customer Service
• Microsoft Word
• Volunteer Management
• Training
• Start-Ups
• Newsletters
• Grants
• Facebook
• Blogging