Loriel Alegrete

Chief Executive Officer and Co-founder @40 Tons Brand

40 Tons is a minority-owned premium cannabis and clothing provider based in Los Angeles, California. The company’s mission is to promote diversity and inclusion of BIPOC communities within the cannabis industry while creating social impact. A portion of all proceeds are redistributed into local communities to benefit those wrongfully impacted by non-violent cannabis charges. • Establish community programs and organize events to connect job seekers to potential employers and promote diversity within the cannabis industry, founding 40 Tons Careers • Identify and assess mutually beneficial external partnerships to promote organizational missions and build brand awareness • Lead team of executives to set company objectives, develop strategic plans, and execute initiatives to exceed business goals • Facilitate external relationships with clients, vendors, and retailers with an emphasis on customer service and product value to increase company revenue