Lori Earl

About Lori Earl

I help visionaries tell their stories. I\'ve worked with legendary artists, founders and…

Experience

1. Principal

   Dre And Snoop

   Jan 2000 — Present

   Strategic Communications Advisor, Gin & Juice By Dre And SnoopPublicist for Snoop Dogg, Missionary album Previous:Communications strategist for Beats by Dr. Dre from launch to sale. Coordinated PR teams and campaigns with HP, Best Buy, Chrysler, Monster Cable and HTC. Represented company founders Dr. Dre and Jimmy Iovine individually for 21 and 23 years respectively. Conduit for their $70 million endowment to my alma mater USC to establish Iovine Young Academy.U2\'s North American PR strategist for 13 years Designed and executed press campaigns for Grammy Award winning albums All That You Can\'t Leave Behind, How To Dismantle An Atomic Bomb and No Line on The Horizon and their respective tours. Coordinated with Apple for launch of U2 iPod and worked closely with DATA, ONE and RED on Bono\'s activism as well as with Edge and Music Rising following Hurricane Katrina and the reopening of the Superdome in New Orleans. Responsible for Interscope Geffen A&M corporate communications, crisis management, and business media. One of the founding executives of Interscope Records and ran label’s publicity department for first ten years. Experienced in crisis management and media training. Clients have included Rihanna, Lisa Marie Presley, Fergie, Nicole Scherzinger, Liberty Ross.

Education

• University of Southern California

  BA

Skills

• Photography
• Digital Media
• Television
• Crisis Managment
• Publicity
• Social Networking
• Social Media
• Media Training for Talent & Executives
• Content Strategy
• Bands
• Music Industry
• Band
• Company & Talent Imaging
• Record Labels
• Branding
• Crisis Management
• New Media
• Public Relations
• Corporate Communications
• Entertainment
• Blogging
• Media Training
• A&R
• Music
• Music Licensing
• Social Media Marketing
• Music Publishing
• Tour Management