Lori Dundon
Sr Marketing Automation Specialist at Restek Corporation
- Role
- Sr Marketing Automation Specialist at Restek Corporation
- Location
- State College, PA, US
- LinkedIn followers
- 500 followers
About Lori Dundon
For the last 30+ years, I have held marketing positions in various companies with increasing responsibility.Specialties: Marcom management, marketing automation
Experience
Sr Marketing Automation Specialist
Apr 2022 — Present · Bellefonte, PA, US
Service Manager of the Marketing Automation software - currently Eloqua. Working closely with content managers, designers, developers, and project managers to implement all programmatic and operational initiatives through the marketing automation platform. Execution of our outbound and inbound marketing programs, lead scoring, lead management, and list management. Serve as a primary coordinator of inbound marketing processes, including audience profile development. Maintain marketing automation platform integration with CRM, web site and other systems.
Education
The George Washington University School of Business
Digital Marketing Certificate, Digital Marketing
Towson University
BS, English
1988 — 1992
Skills
- Advertising
- Budgets
- Strategy
- Leadership
- Budgeting
- Marketing
- Event Management
- Management
- Product Development
- Salesfusion Marketing Certified
- Online Marketing
- Newsletters
- Press Releases
- Promotions
- Cross-Functional Team Leadership
- Marketing Strategy
- Sage Crm
- Editing
- Marketing Communications
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