Lori Donovan Roberts

Experience

1. Creative Director CEO

   Amplifi Marketing Group

   Oct 2024 — Present · Seminole, FL, US

   As CEO and Creative Director of Amplifi, I bridge the gap between cutting-edge technology and authentic human connection. I guide businesses through the transformative power of generative AI while ensuring they stay true to the fundamental art of storytelling that moves hearts and minds.My approach combines three powerful elements: the efficiency and innovation of the latest AI tools, the proven impact of classic narrative techniques, and stunning visuals that stop audiences in their tracks. I don\'t just help businesses adopt new technology—I help them use it to tell their stories more compellingly than ever before.Whether I\'m working with clients to streamline their content creation, personalize customer experiences at scale, or create visual campaigns that demand attention, I ensure their brand voice remains distinctly human while leveraging AI\'s incredible capabilities. I believe the future of marketing isn\'t about replacing creativity with algorithms—it\'s about amplifying human creativity with intelligent technology.At Amplifi, I turn the complexity of AI into clarity, the noise of digital marketing into signal, and transform your brand\'s potential into powerful results that resonate with real people.

Education

• Commonwealth University-Bloomsburg

  B.A., Mass Communications

  1988 — 1990