Lori Dotson
Digital Product Executive @ Blue Cross Blue Shield of Michigan | Strategic Thinking, Transformation, Human-Centered Design
- Role
- Vice President, Digital & Automation Business Strategy at Blue Cross Blue Shield of Michigan
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Lori Dotson
Leading Digital Product teams at the intersection of technology and healthcare, my tenure at Humana has been marked by driving forward-thinking digital transformation initiatives, most notably within CenterWell Pharmacy. My approach is rooted in a digital and product-first mindset, which has been crucial in managing and ensuring the delivery of over 50 million prescriptions annually. The competencies I\'ve honed, such as strategic leadership, product management, and a focus on e-commerce operations, have been pivotal in navigating and influencing the dynamic landscape of digital health solutions.The core of my mission lies in championing human-centered design and agile methodologies to enhance product development and customer experiences. At Humana, this has meant transforming traditional practices to foster innovation and agility, ultimately leading to significant improvements in user engagement and business growth. My role involves close collaboration with senior executives, leveraging strategic partnerships to amplify digital capabilities and drive forward the company\'s digital agenda.
Experience
Vice President, Digital & Automation Business Strategy
Blue Cross Blue Shield of Michigan
Jun 2025 — Present · Detroit, MI, US
Education
Western Kentucky University
Bachelor of Arts, Public Relations & Business
1995 — 2000
Skills
- Strategic Thinking
- Leadership
- Social Media
- Management
- B to B Marketing
- SEO
- Product Management
- Agency Relations
- Content Strategy
- Marketing Strategy
- Marketing Communications
- Conversion Optimization
- Program Management
- Partner Relationship Management
- Wellness
- Strategic Planning
- Online Advertising
- Sem
- Account Management
- Change Management
- Performance Measurement
- Social Media Marketing
- Agency Negotiations
- Digital Strategy
- Business Relationship Management
- Digital Media
- Strategy
- Marketing
- Problem Solving
- Integrated Marketing
- Healthcare Marketing
- Business Development
- Digital Marketing
- Ppc
- Lead Generation
- Change Leadership
- Mobile Marketing
- Crm
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.