Lori H Crowder
Private Bank Executive | Wealth, Trust, and Investment Leader | Driving Growth, Client Experience, and Enterprise Strategy
- Role
- Managing Director, Mid-atlantic Region at Fifth Third Private Bank
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Lori H Crowder
I am a private bank and wealth management executive with a twenty-plus-year track record leading multi-market teams, delivering strong financial results, and shaping enterprise strategy across trust, investment management, private banking, and client service. I bring deep experience in P&L ownership, organizational leadership, and the delivery of integrated wealth solutions that strengthen client experience and drive profitable growth. My career spans the full spectrum of the broader Private Bank, including trust administration, wealth planning, investment advisory partnership, lending, and risk management. I have led regional divisions across multiple states, managed strategic client segmentation, strengthened risk discipline, improved advisory execution, and broadened household and asset growth across complex markets. This breadth is central to how I deliver value at scale. I am known for inspiring followership, driving clarity, and strengthening team culture. My leadership has resulted in top-three national rankings in net flow AUM for five consecutive years, sustained fee income growth, expanded advisory capacity, and consistent recognition for excellence, including multiple President’s Circle awards and selection for the elite Advancing Senior Leaders program. I thrive in complex, fast-moving environments where strategic insight, disciplined execution, cross-functional collaboration, and strong client stewardship determine success. I am committed to developing high-performing teams, delivering measurable business outcomes, and advancing the mission of a Private Bank or Wealth organization at the national level. Core strengths: Private Bank leadership, trust and investment solutions, client segmentation, strategic growth planning, risk management, multi-market team leadership, enterprise partnership, P&L ownership, talent development.
Experience
Managing Director, Mid-atlantic Region
Dec 2020 — Present · Charlotte, NC, US
Education
University of North Carolina Asheville
Bachelor of Arts in Economics
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