Lori Conrad

About Lori Conrad

I am an EMMY Award-winning storyteller who crafts clear, creative and concise communications - it\'s crazy, I know!(It could be why they call me “LoCo.” )But don’t take it from me, here’s what one member of the Executive Leadership Team said about my work after I had been in my current role for about six months:“You’ve added so much professionalism to our communications already.”I design and execute impactful communications and public relations strategies in highly-matrixed global public companies. As a PR News Woman of the Year and PR Daily Communicator of the Year honoree, I am consistently ranked in the top 1% of PR and communications professionals on LinkedIn. My competencies include:Corporate Communications - I create strategic messaging plans through an integrated and innovative lens and tailor communications for key internal and external stakeholders.Digital and Social Media - I design digital content and social media messaging to effectively engage and delight target audiences across multiple platformsMedia and Public Relations - I develop strategic campaigns to earn significant coverage in consumer, business and industry media. I will serve as designated spokesperson, issuing statements and responding to media inquiries.Executive Communications - I build personal brands, positioning executives as industry thought leaders. I craft effective speeches, talking points, correspondence, bylines and presentationsBrand Communications - I attract and engage target B2B and B2C customers with an integrated marketing strategy.Crisis Communications and Reputation Management - I protect brand reputations through strategic crisis communications planning and execution. I am a trusted advisor for C-suite leadership on matters of internal and external communications and provide media training.Corporate Social Responsibility/ESG - I curate and manage community engagement activations, non-profit sponsorships and charitable contributions.Project Management - I plan and deliver best-in-class B2B, B2C and/or media events for you – on time and on budget. Technology Skills - Microsoft Word, Excel, PowerPoint, Outlook, SharePoint and Teams, Google Docs, Slack, Skype, Zoom, DocuSign, Adobe Creative Suite, Agile CRM, Yammer, Social News Desk, Sprinklr, Hootsuite, TweetDeck, WordPressLori C••••••••@gmail.com

Experience

1. Senior Director of Corporate Communications

   Builders FirstSource

   Nov 2024 — Present · Dallas-Fort Worth, TX, US

   Lead external and internal communications for Builders FirstSource (NYSE: BLDR), the largest supplier of building products, value-added components and services to the professional market for new residential construction and repair and remodeling in the U.S.Develop and execute strategic communications plan for external audiences, including compelling corporate narrative, executive messaging, and public relations to elevate the brand.Partner with CTO and HR team to ensure employee value proposition, mission, vision and values are consistent across internal communications.Support change management initiatives by crafting clear and effective internal communication plans.Develop and manage the CEO’s personal brand, ensuring alignment with company values and enhancing visibility as an industry thought leader. Craft executive presentations for marquee events and oversee pre-production, live-production and post-production efforts to ensure flawless execution.Evaluate and implement innovative communication tools and platforms to enhance message delivery and engagement, staying at the forefront of communication trends.Collaborate with CSR team to promote corporate social responsibility and sustainability efforts, ensuring these initiatives are well-communicated to external and internal audiences.Develop and implement crisis communication plans and strategies to protect the company’s reputation and effectively manage any public relations challenges.Build and maintain strong relationships with key media outlets, journalists, and industry influencers. Serve as the primary spokesperson for the company, managing all media inquiries.Monitor industry trends, competitor activities, and consumer insights to identify public relations opportunities and potential risks.Manage external vendors and internal communications team.Measure and report on the effectiveness of our communication strategies to ensure continuous improvement on KPIs

Education

• University of North Texas

  Bachelor of Science, Journalism - Advertising

• The University of Texas Permian Basin

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• News Writing
• Blogging
• Writing
• Integrated Marketing
• New Media
• Management
• Marketing Strategy
• Marketing
• Public Speaking
• Photography
• Broadcast Television
• Editing
• Advertising
• Storytelling
• Digital Marketing
• Ap Style
• Broadcast Journalism
• Video
• Broadcast
• Event Planning
• Radio
• Marketing Communications
• Facebook
• Publicity
• Social Networking
• Social Media Marketing
• Press Releases
• Digital Media
• Event Management
• Crisis Communications
• Public Relations
• Media Relations
• Strategic Partnerships
• Strategic Communications
• Social Media
• Media Buying
• Copywriting
• Journalism
• Media Planning
• Television