Lori Bochner
Vice President, Corporate Marketing & Communications @Sammons Financial Group Companies
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WORK HISTORY
Vice President, Corporate Marketing & Communications @Sammons Financial Group Companies
Oversee all marketing functions for the Fixed Annuity business for Midland National Life and North American Company for Life and Health, and brand marketing & communications for Sammons Financial Group. Areas of responsibility include:• marketing strategy• product marketing• brand strategy• digital marketing During my tenure at Sammons Financial Group, I’ve previously managed the field sales and internal sales support teams for both Midland National and North American, including the broker dealer and bank distribution channels.
EDUCATION
Iowa State University - Ivy College of Business
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT LORI BOCHNER
As Vice President of Annuity Marketing and Corporate Marketing for Sammons Financial Group, I oversee all annuity marketing for Midland National Life and North American Company for Life and Health. I also lead Corporate Marketing for the Sammons Financial Group, which includes brand management, internal and external communications.My work energizes me—especially because I’m always searching for new, innovative strategies that we can employ to keep our messaging fresh. I encourage my teams to find imaginative solutions to promote our brand in ways that break through the noise of a fast-moving digital world.At Sammons Financial Group, I am fortunate to be able to work with creative, talented people who truly work well together. Day to day I focus on several key questions, including:• what actions can we take to more effectively market our value and product offerings?• how can we excel at what we do? • how can I challenge my team and help them improve?When I’m away from work, you’ll find me caring for hundreds of blooms in my perennial flower garden-–my husband and I enjoy spending time together working in the garden. I’m also an avid photographer. I like photographing my perennials and my puppy, and my home is decorated with many of my favorite framed images. Specialties include: strategic planning | marketing development | strategic marketing
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