Lori Biggs

About Lori Biggs

I believe that effective communication is at the heart of every successful brand story. With rich experience in marketing and communications across various sectors — like education, nonprofit organizations, finance, and e-commerce — I’ve had the privilege of helping brands not just tell their stories but also connect deeply with their audiences. My journey began over two decades ago when I first stepped into the world of websites and e-commerce. Since then, I’ve evolved through various roles where I learned the art of crafting compelling narratives that strengthen brands.At Washington Trust Bank, where I currently lead brand strategy and content marketing, I\'ve been able to leverage my passion for digital technology to create innovative campaigns that engage our community. One of my proudest moments was spearheading our content marketing and social media engagement — showing how data-driven strategies can truly transform brand visibility and grow business.Before this role, I spent several years at Francis Parker School where I led initiatives that not only enhanced our reputation but also fostered a stronger connection with parents, students, and alumni alike. It was incredibly fulfilling to see how strategic marketing and communication can inspire action within a community.I’m always eager to connect with fellow professionals who share a passion for marketing and communications or those looking for insights into leveraging digital strategies for brand growth. Feel free to reach out if you’d like to chat about trends in the industry or explore potential collaborations!Skills: Digital Media Strategy | Content Marketing | Brand Development | Consumer Behavior Analysis | Community Engagement | Reputation Management

Experience

1. VP Brand Strategy and Content Marketing

   Washington Trust Bank

   May 2025 — Present · Spokane, WA, US

   As the VP of Brand Strategy at Washington Trust Bank, leading the charge on innovative content marketing that truly resonates with audiences is a daily passion. Recently, spearheading new brand initiatives resulted in a remarkable boost in visibility across digital channels. It\'s incredibly rewarding to see how data-driven content campaigns can drive business development. Establishing a proactive reputation management and public relations program has been another highlight, showing how valuable customer feedback and earned media can be when integrated into strategy.

Education

• Gonzaga University

  Master of Arts - MA, Organizational Leadership

• San Diego State University

  Business Administration and Management, General

• Grand Canyon University

  Bachelor of Arts - BA, Communications