Lori Steele

About Lori Steele

Enthusiastic and energetic marketer with 20+ years experience.I consider myself a marketing \"jill of all trades\" with a diverse background in traditional and digital marketing. During my 20-year career, I have worked with a variety of B2B and B2C clients ranging from startups to eCommerce mega-corps. My expertise and passion is in all things Marcom strategy with an emphasis in digital content strategy and customer success. I\'m a self-proclaimed Content Queen and love all things copy and design with a passion for branding, communication, and video strategy. Additionally, I have a soft spot for non-profit work and really enjoy event marketing/management as well. I thrive in growing client relationships and shine when managing client-facing and external events like conferences and webinars. Perhaps most importantly, I make it a best practice to analyze KPIs and showcase a compelling ROI strategy before making decisions – and I encourage my clients and teams to think strategically as well. Outside of work, catch me on the ice Friday nights in Austin playing hockey with my husband or up on stage at the local karaoke dive bar.

Experience

1. Demand Generation Marketing Principal

   Epicor

   Jul 2022 — Present · Austin, TX, US

   Drive campaign strategy by conceiving and executing marketing and sales programs that builds sales pipeline for current and prospective customers- Set strategic marketing direction and omni channel campaign strategy, execution, and optimization- Develop print and electronic communications, web presence, events, thought leadership, sales support materials, social media and other efforts that align with sales and marketing goals- Design and implement marketing lead generation programs, tools, and guidelines for the sales team- Collaborate with cross-industry stakeholders to develop tactics to help grow retail software sales to drive growth across different verticals and industries throughout the business

Education

• Florida State University

  Marketing Bachelor of Science, Minors: Communication, Psychology

Skills

• Strategic Planning
• Leadership
• Web Analytics
• SEO
• Public Relations
• Product Marketing
• Social Networking
• Copywriting
• Competitive Analysis
• New Business Development
• Advertising
• Marketing Communications
• Strategy
• E-Commerce
• Google Analytics
• Marketing Strategy
• Sales Management
• Marketing
• Business Development
• Digital Marketing
• Email Marketing
• Digital Strategy
• Corporate Communications
• B2b
• Direct Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Sales
• Online Advertising
• Management