Lori Beal

About Lori Beal

As C-Suite marketing advisor, I have led teams from 5 to 75, driving growth from 6x to…

Experience

1. Managing Director

   Pace

   Feb 2021 — Present

   Pace is one of the largest privately-held brand storytelling and creative agencies in the U.S, serving brands on a national and global scale. I lead a team of 35 account, creative, project management, strategy and analytics specialists serving an array of clients including: 7-Eleven, Toyota, HCA Healthcare, Honda Financial Services, Hilton, SoftwareOne and Cognosante. Oversee nearly $7M in revenue Secured four new accounts since hire and retained long-standing client through RFP process securing a 3-year commitment Introduced digital-first content development approach to traditional print client to transform the way they communicate with their customers Led branding efforts for new e-commerce brand Launched email practice group that has steadily increased ROAS of flagship account by 8%, increased site visits +102% YoY, increased engaged members +81% YoY and site actions by +32%

Education

• University of Illinois Urbana-Champaign

  Bachelor's degree, Liberal Arts and Sciences, General Studies and Humanities

Skills

• Marketing Strategy
• Strategic Communications
• Business-to-Business (B2b)
• Strategy
• Creative Strategy
• Digital Strategy
• Segmentation
• Social Media Marketing
• Digital Marketing
• Leadership
• Analytics
• Marketing
• B2b
• Interactive Marketing
• Advertising
• Strategic Planning
• Media Planning
• Online Advertising
• Database Marketing
• Integrated Marketing
• Brand Development
• Entrepreneurship
• Crm
• Mobile Marketing
• Management
• Direct Marketing
• Multi-Channel Marketing
• Market Research
• Customer Insight
• Customer Relationship Management (Crm)
• Relationship Marketing