Loriauna Mora
Principal GTM Engineer @ Vimeo | RevOps | Developer & Tech Nerd 🤓
- Role
- Principal Gtm Engineer at Vimeo
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Loriauna Mora
My path into technology hasn’t been a conventional one. I started with very little…
Experience
Principal Gtm Engineer
Sep 2025 — Present · US
As Principal Go-to-Market (GTM) Engineer and member of Vimeo’s Revenue Leadership Team, I design and optimize the technology infrastructure powering our revenue engine across Marketing, Sales, and Customer Success. My focus is on leveraging automation, iPaaS platforms, custom scripting, and AI to eliminate manual tasks, improve efficiency, and maximize ROI across the GTM lifecycle.Highlights- Lead GTM system architecture across Salesforce, Marketing Automation, Sales Engagement, and Customer Success platforms- Drive automation at scale by building workflows, scripts, and AI-powered solutions that reduce manual processes and accelerate execution- Design and manage integrations using APIs and iPaaS tools (e.g, Workato, Tray.io, Zapier) to ensure seamless, reliable data flow across GTM systems- Build and maintain data pipelines that deliver accurate, timely insights for reporting, analytics, and strategic decision-making- Partner with SysOps, IT, and GTM stakeholders to align systems with enterprise infrastructure, security, and governance standards- Monitor system performance and scalability, proactively identifying and resolving issues to maintain business continuity- Evaluate, implement, and optimize new GTM technologies that enhance system capabilities and deliver measurable ROI- Create documentation and training resources to enable RevOps and GTM teams to adopt and leverage system improvements.By owning the intersection of automation, integrations, and AI, I help Vimeo scale its revenue operations, accelerate GTM execution, and unlock higher efficiency and growth.
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