Lori Fratianne-Ashcraft

About Lori Fratianne-Ashcraft

Dynamic and accomplished sales leader, recognized as a top-performer for the past 20+ years. Highly respected by customers and competitors for product knowledge, meeting customer’s needs and being a result-driven ambassador for her employers. Highly respected for delivering and sustaining corporate revenues within highly competitive tangible and intangible markets including mortgage banking, title insurance and real estate. Specialties: B2B & B2C Sales & Marketing Strategic Sales Planning Excellent Prospecting & Referral Streams Consistent Top Sales Performer Contract Negotiations Revenue Generation Customer Acquisition/Service/Retention Marketing & Promotions Event Planning Price Optimization Product Marketing Presentations & Training Sales Forecasting Product Marketing Budget Management Innovative Marketing Staff Training & Development Needs Assessment Qualifying & Closing Public Relations Multi-channel Marketing Award-winning

Experience

1. Vice President of Operations Nmls 968500

   Motto Mortgage Advantage Plus

   Mar 2019 — Present

   Accountable for the overall leadership, management, development, and quality of mortgage operations for the Company. Provide strategic oversight and management direction for the operations functions including regulatory compliance, processing, underwriting, closing, post-closing and funding. Provides effective and efficient customer service in accordance with the Company’s policies and service level agreements and continuous process improvement within department. Works collaboratively with senior business leadership in other areas of the organization to set strategic direction and delivery. Ensures that business operations support budgeted sales and revenue generation.• Motto Mortgage Operational Excellence Award 2020

Education

• Hondros College

  Real Estate License

• The Ohio State University Fisher College of Business

  BS

  1987 — 1991