Lori Ann Kruse
Marketing Pro in Cybersecurity & Tech // Startup Marketing // Full Lifecycle Marketing // Lead Generation // Demand Generation // Marketing Operations
- Role
- Lifecycle Marketing Manager at Drawbridge
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Lori Ann Kruse
I\'m the B2B SaaS marketing equivalent of a Swiss army knife. With a passion for early-stage startups and over 11 years in my marketing career, I have experience in the following areas- Crafting marketing strategies, including managing budgets - Creating messaging for technical and business-focused personas - Marketing operations, project management, and sales operations - Demand generation - Lead generation - Partner marketing - Field marketing - SEO and PPC/SEM - Product marketing - Content marketing I get hyper-focused on crushing sales and marketing goals (as illustrated from my job experience listed below). To do that, I use whatever strategies and tactics to meet my objectives. Every day is an exercise in increasing my repertoire of tools and knowledge to reach prospective customers more effectively. I’m not just a planner, either. My leadership style involves working side-by-side with my team, which involves a high degree of collaboration and coordination. As a doer, I strategize my tasks and then start knocking them out. As you can probably tell, I’m intensely people-oriented. I love finding out what makes people tick. I am fascinated by the individual differences in people. Outside of work, I apply this passion by mentoring professionals starting out in their marketing careers and volunteering wherever I can. Another thing I love is working with startups to help them find their voice. Helping people in this way is how I use my love of marketing to help people and organizations grow.
Experience
Lifecycle Marketing Manager
Jul 2023 — Present · New York, NY, US
Full lifecycle marketing encompassing- Product Marketing - Field Marketing - Demand Generation - Lead Generation - Marketing Operations - Email Marketing - All Things Digital Marketing
Education
University of Florida College of Journalism and Communications
Master's degree, Global Strategic Communication
California State University-Sacramento
Bachelor of Arts, Media Communication
2006 — 2008
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