Lori Baker

About Lori Baker

As a volunteer Public Information Officer for the American Red Cross, I research, write and edit press releases, newsletter articles, blog posts, social media posts and talking points about Red Cross programs, volunteers and disaster responses. I retired on June 30, 2024 as a member of the Arizona Department of Transportation Communications team. I planned, wrote and edited content for The Inside Lane, ADOT’s employee newsletter and I wrote content for the weekly e-news bulletin, ADOT Connection. I formerly served as the regional communications specialist for Tenet Health\'s Abrazo Community Health Network, which has six hospitals and several other facilities in the Phoenix area. I created external and internal communications in multiple platforms about Abrazo\'s outstanding staff and physicians, innovative technology and new services.At the former Phoenix Gazette, The Arizona Republic and azcentral.com for 35 years, I managed teams of reporters and freelance columnists who wrote topics ranging from aging to sports medicine. I used social media to reach out to the community for different perspectives while doing research for stories. I helped raise millions of dollars for nonprofit agencies and donations for schools through community relations projects. I engaged and empowered readers by providing accurate, provocative and informative news content in print and online.My expertise includes AP writing style, Microsoft Office software suite, social media, disaster communications, content management systems and covering a range of topics including education, business, healthcare, environment, nonprofits and city, county, state and federal governments.

Experience

1. American Red Cross

   Nov 2013 — Present

   Serving as a volunteer public information officer in support of disaster and humanitarian relief throughout the Arizona-New Mexico-El Paso Region of the American Red Cross. Write press releases and newsletter articles spotlighting Red Cross programs, profiling volunteers and highlighting how the public can help victims of disasters. Post content on Facebook and Twitter about Red Cross disaster relief responses, programs and volunteers. Manage media distribution list and respond to media inquiries.

Education

• Arizona State University

  B.A. Journalism, Journalism, biology

  1974 — 1978

Skills

• Freelance Writing
• Press Releases
• Public Relations
• Media Relations
• Proofreading
• News Writing
• Newspapers
• Facebook
• Web Content
• Business Journalism
• Writing
• Publishing
• Content Development
• Ap Style
• Disaster Response
• Social Media
• Newsletters
• Copy Editing
• Strategic Public Relations Planning
• Fact-Checking
• Incopy
• Online Journalism
• Copywriting
• Blogging
• Journalism
• Publicity
• Multimedia
• Research
• Feature Articles
• Editing
• Community Development
• Headline Writing
• Text Editing
• Web Editing
• Publications
• Storytelling
• Customer Service
• Microsoft Office
• Investigative Reporting
• Photoshop