Lori Yoakley

National Account Manager, Ecommerce @Fiskars Group

Fayetteville, AR, US
MOBILE NUMBERS
+14•••••••28

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WORK HISTORY

Dec 2025 — Present

National Account Manager, Ecommerce @Fiskars Group

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Fayetteville, AR, US

Leading digital sales and strategy.

EDUCATION

N/A

Arkansas Tech University

BA

SKILLS

Consumer ProductsShopper MarketingTrade MarketingCategorizationKey Account DevelopmentWal-MartBrand ManagementCompetitive AnalysisCustomer InsightGroceryForecastingManagementPricingMarketing StrategyRetail

ABOUT LORI YOAKLEY

Strategic senior sales leader with 20 years of experience in Walmart and Sam’s Club omni-channel sales. Proven success in driving profitable growth through account management, shopper marketing, trade strategy, consumer insights, and cross-functional collaboration. Skilled in leading eCommerce strategy, from content and digital shelf management to online merchandising and promotional execution, driving sales growth across Walmart.com and SamsClub.com. Known for building strong customer partnerships, leading strategic joint business planning, and working alongside high-performing teams to deliver innovation, operational excellence, and consistent year-over-year results.

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