Lori Shelby

About Lori Shelby

I am a senior technical and analytics leader who designs, implements, and continuously improves clear, reliable, and scalable measurement and analytics systems that enable confident decision-making at scale.Currently working as a Technical Program Manager on an AI-forward team, I lead enterprise-wide measurement programs and operating models spanning customer, marketing, and product insights. My work includes both ad hoc and recurring measurement systems, with responsibility for intake, prioritization, budgeting coordination, governance, and delivery in partnership with cross-functional stakeholders.I focus on environments where complexity is high, rigor matters, and solutions must scale. I partner across marketing, analytics, product, and engineering teams to deliver systems that are methodologically sound, operationally efficient, and genuinely useful—ensuring that data translates into clear, actionable decisions.I bring a research mindset, strong program discipline, and a collaborative leadership style, with a consistent focus on clarity, trust, and long-term impact.

Experience

1. Technical Program Manager, Marketing Measurement & Analytics (Contract) Via Inspyr Solutions

   Meta

   May 2024 — Present · US

   Own and drive enterprise survey measurement programs, including strategy, roadmap, and execution across AI-enabled marketing analytics environments. Lead enterprise-wide measurement programs and operating models across both recurring and ad hoc research. Own cross-functional intake and prioritization, balancing business needs, methodological rigor, and capacity constraints across on- and off-platform survey programs. Define and evolve measurement strategies, transitioning foundational tracking into scalable, decision-ready measurement systems. Apply advanced quantitative methods (sampling strategy, bias correction, regression modeling, causal inference) to ensure rigor and reliability. Contribute to improving measurement approaches through AI-enabled methods, modeling, and workflow optimization. Establish intake, prioritization, and governance frameworks to bring structure to complex, multi-team initiatives. Drive alignment across marketing, analytics, product, and engineering to ensure measurement systems are trusted and actionable. Establish and evolve measurement governance, standards, and quality controls to support consistent decision-making at enterprise scale. Translate complex research outputs into clear decision signals for senior stakeholders.

Education

• Wartburg College

  Bachelor of Arts (B.A.), Social Work - Human Behavior & Organizational Context

• Colorado State University

  Doctor of Philosophy (Ph.D.), Focus: Measurement - Analytics & Applied Decision Research

• Southern Illinois University, Carbondale

  Master of Arts (M.A.), Social Work - Human Systems, Policy & Applied Research

Skills

• Environmental Issues
• Survey Research
• Statistics
• Business Development
• Research Methodology
• International Research
• Government
• Qualitative Research
• Project Management
• Conservation Issues
• Biodiversity
• Data Collection
• Research
• Ecology
• Data Analysis
• Program Evaluation
• Business Intelligence
• Optimization
• Capacity Building
• Writing
• Sustainability
• Data Management
• Jmp
• Business Analysis
• Strategy
• Environmental Science
• Environmental Education
• Public Speaking
• Spss
• Market Analysis
• R
• Environmental Policy
• Communication
• Leadership
• Management
• Analytics
• Market Research
• Editing
• Teaching
• Report Writing