Lori Osborne

About Lori Osborne

I have no REAL skills. That’s why I’m a marketing project manager.” This was me responding to a colleague who had admired my jacket (which was embellished with some artsy embroidery), and asked if I made it. When I said I had not, he replied that since I was in marketing, he assumed I must be creative. No, if I had any true talent, I would be a novelist. Or a graphic designer. But I don’t, and I’m not. My writing is decent and I have a great love of arts and crafts, but no one has ever accused me of being an artist. I admire and appreciate artistic ability, and am adept at nurturing it. I was lucky enough to fall into direct marketing early in my career, and found I loved being able to measure the impact of any change, no matter how great or small. I was also surprised to find that I enjoy and am good at the analytical side of the business, and I learned a valuable lesson early on: What you like is not necessarily what works. Respect for all ideas and points of view is essential to a highly functioning team. I do the heavy (and sometimes not-so-heavy) lifting, laying groundwork and removing obstacles so that the creative team can concentrate on doing what they do best. I provide guidance and feedback based on my accumulated knowledge of tried-and-true direct marketing best practices, but never demand “vanity changes” based solely on my personal preference. When you clear the way for people with real talent to do what they do best, you get amazing results in return. That-in a nutshell-is my management style for leading the creative process. Specialties:* Multi-channel marketing and communications * Data analysis and reporting * End-to-end project management * Budgeting and forecasting * Leadership and team management * Continuous business improvement * Stalwart defender of the Oxford comma

Experience

1. Manager

   Heritage Trail Mercantile

   Sep 2020 — Present · Northfield, IL

   Assisted the owner with reopening the updated and rebranded retail business in its new location including store set-up, compliance with state and local regulations, and ensuring passage of inspections for permits • Lead team of 40+ vendors overseeing adherence to rules and contractual obligations, evaluating performance, and providing guidance to help reach short and long-term goals• Oversee operational needs by scheduling and assigning employees and following up on work results• Negotiate deals between customers and vendors, resolve conflicts, and handle complaints

Education

• California State University-San Bernardino

  B.A.

• San Bernardino Valley College

  AA

Skills

• Creative Direction
• Online Advertising
• Copywriting
• Social Media Marketing
• Positioning
• Online Marketing
• Email Marketing
• Marketing
• Newsletters
• Digital Media
• Digital Marketing
• Product Marketing
• Management
• Nonprofits
• Public Relations
• Press Releases
• Strategy
• Social Media
• Marketing Strategy
• Writing
• Content Development
• Integrated Marketing
• Publishing
• Lead Generation
• Trade Shows
• Direct Mail
• Brand Development
• Strategic Planning
• Account Management
• Healthcare
• Analytics
• Market Research
• Leadership
• Direct Marketing
• Marketing Communications
• Marketing Management