Lori Masad
Senior Global Brand Manager @Pure Fishing
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WORK HISTORY
Senior Global Brand Manager @Pure Fishing
Prepares strategies and programs for the Shakespeare fishing brand. Evaluate product performance to help develop and update company goals and objectives. Advises sales team on any relevant product concerns. Business development including product development, set-up, product life management, preparation for planning, meetings, and customer presentations. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for the brand based on research and analysis.
EDUCATION
National College
Bachelor's degree, Travel and Tourism Management
Southwest Minnesota State University
MBA
SKILLS
ABOUT LORI MASAD
Over 21-years of global business experience with the world’s leading fishing tackle manufacturer, with the first half of that time spent in Sales and the recent half in Brand/Product Development. Highlights include direct Sales to Wal-Mart, our largest customer, and Brand Management of our largest brand (Shakespeare). I am a strategic thinker, self-motivated, driven to perform outstandingly, tenacious, and ethical. I’ve traveled extensively for business, both internationally and domestically. I execute consistently and with discipline.
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