Lori

About Lori

A digital marketing operations leader with 20 years of experience who has consistently demonstrated her ability to lead flawless executions of numerous website rebuilds and implementation of new online features, across both ecommerce and lead-generation websites. Experience includes the implementation of online personalization functionality, execution of content strategy to drive targeted messaging, web analytics and optimization through A/B testing. A highly capable manager that is calm under pressure and skilled at mentoring and coaching high-performing teams in fast-paced environments. Specialties:Digital Strategy; Digital Optimization through A/B Testing; Audience Segmentation & Personalization; Analytics & Metrics, Go-to-Market Implementation inclusive of price, product and promotional launches; Experienced mentor and coach as well as deep expertise in managing cross-functional teams; Experience directly managing external partner relationships and budgets; Demonstrated ability to manage multiple initiatives, flawlessly delivering while under pressure

Experience

1. Website Experience Manager

   Hill's Pet Nutrition

   Dec 2025 — Present · Overland Park, KS, US

   Translate business objectives into cohesive website strategies that drive awareness, engagement and conversion across hillspet.com and hillsvet.com.• Define and optimize key customer journeys and personas, ensuring seamless navigation and user experience across devices and funnel stages.• Lead the website activation roadmap, including brand experience plans and conversion rate optimization initiatives.• Partner with cross‑functional teams to align roadmaps and deliver unified digital experiences.• Champion innovation by identifying new digital capabilities and features that advance customer experience and competitive advantage.• Establish and monitor executive‑level KPIs, creating a holistic Website Experience Health Scorecard to track performance and identify friction points.• Ensure brand alignment and quality standards across content, design, accessibility and technical performance.

Education

• Missouri Southern State University

  Bachelor of Science, Business Administration

  1981 — 1985

Skills

• Analytics
• Marketing
• Management
• Business Process Improvement
• Business Analysis
• Telecommunications
• Analysis
• Program Management
• Product Marketing
• Segmentation
• Web Analytics
• Vendor Management
• Product Management
• Digital Marketing
• Account Management
• Process Improvement
• Competitive Analysis
• Customer Experience
• Strategy
• E-Commerce
• Marketing Research
• Testing
• Advertising
• Leadership
• Cross-Functional Team Leadership