Lori L.

About Lori L.

Marketing and business growth executive with a collaborative approach to solving sales & marketing opportunities. Skilled at developing targeted marketing and branding programs that drive revenue, brand awareness, loyalty and engage consumers at all stages of the sales funnel. Leads with integrity, builder of teams, brings high expectations and \"can-do\" spirit. Strategist, seeker of innovation and insights, passion for great creative and content that gets us to the goal. When a brainstorm session results in a brilliant idea, comes to life through multi-channel engagement and delivers on campaign objectives, I\'m happy. Expertise: Marketing, Brand Stewardship, Promotions, Cause Marketing, Licensing, Events, SEM, Content Development, Email Marketing, Co-Marketing & Strategic Partnerships, Brand Development and Management, Team Leadership and Mentoring, Insight Identification and Application, Digital Marketing, Social Media, Budget Optimization, Presentation and Pitch Development, Business Development, Marketing Communications, Creative Services, Collateral & POP, Consumer Product Ideation/ Development/ Launch, Process Enhancements, Intellectual Property, Franchise/Vendor/Client Relations, Trend Research & Application, eCommerce, Publicity, Retail Packaging, Strategic Sales Planning, Licensing.

Experience

1. Vice President, People & Brand Strategy

   Trendspot Inc

   Jan 2026 — Present

Education

• California State University, Fullerton

  BA, Communications, Advertising and Psychology

• UC Irvine

  Certificate in Internet Marketing

  2015 — 2016