Lori Gettelfinger
Retired - Global Marketing Communication & Brand Leader - DuPont Tyvek®
- Role
- Global Marketing Communication & Brand Leader - Dupont Personal Protection at DuPont
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Lori Gettelfinger
Proven global marketing, digital marketing and marketing communications leader with a track record of delivering results for revenue growth. I have a passion for digital marketing and marketing strategy and strive to develop integrated marketing communications strategies to drive business success. I have led digital marketing, marketing communications, business development and marketing strategy for DuPont across a range of industries - Protective Apparel, Building Materials, Industrial Wipes, Medical Fabrics, Medical Packaging, Industrial Packaging and Graphics markets. I have broad experience in healthcare markets, having had 12 years leading sales and marketing efforts for various DuPont offerings into the healthcare market, focused on both Medical Device Manfacturers and hospitals. I enjoy building programs from the ground up and I like a challenge!Specialties: Digital Marketing, Branding, Marketing Communications, Marketing Processes and development of marketing strategy, project management, key account management
Experience
Global Marketing Communication & Brand Leader - Dupont Personal Protection
May 2019 — Present · Nashville, TN, US
Education
Indiana University - Kelley School of Business
Marketing
1985 — 1987
Winthrop University
BA, Marketing and Business Administration
1987 — 1988
Skills
- Marketing Management
- Market Analysis
- B2b Marketing
- Strategy
- Email Marketing
- Pricing Strategy
- B2b
- Social Media Marketing
- E-Learning
- Business Development
- Digital Marketing
- Leadership
- Market Development
- Marketing
- Business Strategy
- Product Marketing
- Management
- Team Building
- Cross-Functional Team Leadership
- Marketing Strategy
- Segmentation
- Online Training
- Training
- New Business Development
- Sales
- Competitive Analysis
- Project Management
- Key Account Management
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