Lori Egozcue
Group Manager, Content Syndication - Global @Stanley Black & Decker, Inc.
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WORK HISTORY
Group Manager, Content Syndication - Global @Stanley Black & Decker, Inc.
Responsible to establish strategy, define roadmap, ways of working, business processes and drive on-going program for digital content syndication globally through Salsify. • Partner with cross functional teams - Product Marketing, Data, Brand, Digital and Creative Studios to drive synergies, integration, and automation at scale. • Business partner with PXM lead to align on the roadmap, technical requirements, building/updating channels in Salsify, workflow management, and continuous optimizations to scale syndication capabilities. • Continually identify potential areas of improvement in the syndication process to accelerate go-to-market, content completion & accuracy, customer visibility, minimize touch points and provide best in class customer experience. • Active contributor and consultant for Global PIM + asset data model, and enrichment focused on content gap reduction and standardization. • SME (Subject Matter Expert) for Product and Digital Content, and eCommerce.
EDUCATION
Tony Robbins Business
Certification, Business Mastery Program
Sherpa Coaching
Certificate, Educational Leadership and Administration, General
Florida International University - College of Business
Bachelor of Business Administration - BBA, International Business | Negotiations
EICOM Institute
Leading Through Digital Transformation Executive Programme, University of Cambridge, E-Commerce/Electronic Commerce
McKinsey Hispanic and Latino Executive Leadership
Program Certification - Credly Badge, Leadership
SKILLS
ABOUT LORI EGOZCUE
I am a dynamic, results-driven leader with a passion for scaling global brands through…
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