Lori Copeland

About Lori Copeland

Brand Marketing sales representative in the entertainment indusrty with over 30 years experience. I work with domestic and international clients, and public relations, ad agencies, awards consultants, and other promoters to secure advertising, and marketing campaigns for awards and brand promotion.Capitalizing on the current expansion in the demand for virtual events, I have increased revenue streams over 300% in this space. I am currently handling marketing and advertising campaigns with indemic, and non-endemic vertical markets including but not limited to; Independent Producers, film distributors, film schools and universities, Film Commissions, Universities, Post-Production facilities, Unions, Guilds, and trade organizations, non-profit organizations, trade shows, and several other vertical markets in the endemic entertainment space. My primary experience includes; cross-platform sales media, digital (web banners, e-newsletters and custom products), and event sponsorships. I have an excellent track record for meeting and exceeding sales goals. Background:Extensive sponsorship/publishing/digital advertising sales experience with virtual and IRL events. President\'s Club member at Nielsen Media for individuals who exceed quota.

Experience

1. Sponsorship Advertising Sales Director

   Thewrap

   Aug 2020 — Present · Los Angeles, CA, US

   TheWrap News is an entertainment news website, magazine, conference production company. My responsibilities include securing sponsors for live and virtual events including the Power Women Summit, TheWrap Short List Film Festival, and TheGrill Entertainment and Technology Conference.Building strategic partnerships with clients in the entertainment space to create experiential and traditional media campaigns. Proposal creation. Manage relationships with clients, agencies, throughout the entire sales process. Work with guilds, unions, music rights organizations, trade associations, philanthropic organizations, film schools, film commissions, and CVB\'s, international filmmakers, independent production companies. Sales for screening events for Oscar nominated short films, and indie producers.

Education

• Los Angeles Valley College

  Third Class Telecommunications License, Film/Cinema/Video Studies

  1979 — 1981

Skills

• Online Advertising
• Digital Strategy
• Sponsorship Sales
• Public Relations
• Marketing
• Non-Profits
• Advertising
• Digital Media
• Entertainment
• Social Media
• Digital Marketing
• Integrated Marketing
• Publishing
• Social Media Marketing
• Sponsorship
• Email Marketing
• Magazines
• Brand Development
• SEO
• Blogging
• Media Planning
• Mobile Marketing
• Copy Editing
• Newspaper
• Strategic Partnerships
• Television
• Outdoor Advertising
• Facebook
• Content Development
• Press Releases
• Mobile Advertising
• Online Marketing
• Film
• Advertising Sales
• Editing
• Media Relations
• Content Management
• Publicity
• Social Networking
• Creative Direction