Lori Chase
Senior Vice President, Public Relations Director
- Role
- Senior Vice President, Public Relations Director at First Horizon Bank
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Lori Chase
Marketing/ Business Development and Execution- 30 years of executive experience creating and executing results-driven marketing initiatives from start to finish (brand awareness, market penetration, product development, client acquisition, competitive advantages, training, etc.).Leadership- Member of Executive Management team responsible for determining and implementing marketing and business strategy nationwide.Project Management-Managed all aspects of project planning including strategic direction, goals, reporting requirements, budgeting and client impact analysis. Event Management:Managed over 250 business development events designed to cross-sell products for client relationships in mature markets and increase brand awareness in key growth markets- Created and implemented dynamic events based on market conditions, revenue opportunities, acquisition goals and budget requirements.Public Relations- Established and developed relationships with local media, drafted press releases and conducted interviews with bank executives and media contacts.
Experience
Senior Vice President, Public Relations Director
Sep 2014 — Present · Atlanta, GA, US
Responsible for client events, promotions and in-market branding and advertising - Establish relationships with local media, draft press releases and conducted interviews with bank executives and media contacts- Liaison to non-profit and community partners; responsible for evaluation and creative execution of sponsorships, donations and other public relations opportunities.
Education
Augustana College
BA, Business Adminstration, Speech Communication
1984 — 1988
Skills
- Event Planning
- Business Planning
- Financial Services
- Crm
- Leadership
- Marketing Communications
- Project Planning
- Social Media
- Market Planning
- Project Management
- Marketing Strategy
- Public Relations
- Business Development
- Product Development
- Mergers & Acquisitions
- Market Research
- Training
- New Business Development
- Event Management
- Team Building
- Management
- Press Releases
- Sales
- Public Speaking
- Marketing
- Mergers
- Strategic Planning
- Banking
- Advertising
- Strategic Communications
- Program Management
- Budgets
- Strategy
- Process Improvement
- Non-Profits
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