Lori Bimmerle
CRM & Customer Experience Expert
- Role
- Vice President Strategy at Publicis Groupe
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Lori Bimmerle
My greatest and most rewarding challenge is raising two boys to grow into kind…
Experience
Vice President Strategy
Sep 2019 — Present · Dallas, TX, US
Lead CRM strategist for multiple financial and automotive clients. Expert in journey orchestration, test and learn roadmaps, lead generation and nurture. Developed content strategies to educate customers and support acquisition and retention through search and CRM. Serve as a CRM and B2B SME for the strategy team and new business efforts. Active in internal CRM training for the strategy teams.
Education
University of North Texas
Journalism
Skills
- Marketing
- Multi-Channel Marketing
- Digital Strategy
- Customer Relationship Management (Crm)
- Direct Marketing
- Interactive Marketing
- Integrated Marketing
- Digital Marketing
- Email Marketing
- Marketing Strategy
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